Reactions are the best media format. They’re funny, playful, cultural and amusing.

They’re what we use as a response to a message or a post. A reaction could be a gif, sticker, video, sound, or anything else.

We use reactions to communicate, make other people laugh, and express our passion and love for something or someone.

Reactions are a convergent media format. They are like a funnel that filters the best content from all other media formats. A reaction could be a clip from a movie, an internet video, a personal memory, a funny public figure, or anything else.

Wereactions . . .

But reactions are still hard to create. They require special tools and software to generate and edit. They go stale after a while and need to be refreshed. They must be relevant and unique to you. Organizing and grouping reactions is hard. Remembering a reaction you lost or forgot about is even harder.

There’s a lot of problems surrounding reactions. Problems that can be solved with  technology and design.

Solving those problems would make more people use more reactions, and be more light-hearted and frivolous as a result. We believe there’s tremendous value in that, so we’ll work on solving those problem.